Tuide: Hybe’s New Girl Group, Jihyo’s Sister, “Soultronic”

Hybe Unleashes New Girl Group Tuide: Get Ready for “Tune & Play”

Hybe, the powerhouse behind global sensation BTS, has officially unleashed its newest girl group, Tuide, onto the K-pop scene! Debuting with their first EP, “Tune & Play,” this seven-member ensemble marks a significant milestone as the first girl group from Hybe’s fresh new label, ABD, and Hybe’s first since the U.S.-based group Katseye two years ago. Excitement is soaring, especially with a familiar name among its ranks – Seoyeon, the younger sister of TWICE’s beloved Jihyo, is ready to make her mark!

Led by Seohee, Tuide’s name is a unique blend of ambition and artistry, derived from “Tune the tide.” As Seohee explained at their Seoul media showcase, it reflects their aspiration to “harmonize the diverse flows of the world to create our own joyful flow.” Get ready for a refreshing wave in K-pop!

Discover Tuide’s “Soultronic” Sound and Global Lineup

Prepare to dive into “Soultronic,” Tuide’s distinctive musical style. Member Seoyeon describes it as a captivating fusion of “the warm sensibility of soul music with the sophisticated, sleek sounds of electronic music.” Imagine a sound that not only makes you want to keep listening but spontaneously move to its irresistible rhythm. This innovative genre is set to define Tuide’s identity.

With members born between 2006 and 2011 and hailing from South Korea, the United States, Britain, and Japan, Tuide brings a truly global perspective and diverse talents to the stage. When pressed on what makes them stand out, the group unanimously pointed to their “Soultronic” style. Jia elaborated, stating, “Although the specific genres of the five tracks on our debut album differ, they all share a bright, energetic yet relaxed and laid-back vibe. This coexistence of vitality and leisure is what defines Tuide’s Soultronic style.” It’s clear Tuide is not just making music; they’re creating an experience.

“Tune & Play” and the Vibrant Energy of “Sun Kiss”

Tuide’s debut EP, “Tune & Play,” is a vibrant collection of five tracks: “ABD,” “Sun Kiss,” “Echo,” “Flip-flop Girl,” and “Grls.” The lead single, “Sun Kiss,” is poised to be an instant favorite, described by Jia as the track that most vividly displays the group’s signature color and the individual charms of all seven members.

“It is a song filled with the free and pleasant energy of being under the shining sunlight, fully captured through the voices of the seven of us,” Jia revealed. More than just a catchy tune, “Sun Kiss” carries a powerful message of self-trust and expression, encouraging listeners to embrace their own rhythm and emotions rather than bowing to external standards. This liberating theme is further amplified by its dynamic choreography. Seoyeon emphasized the focus on “lively energy” in their performance. “We worked hard to ensure that our movements, resembling seven people playing freely under the sun, would naturally reach the audience,” she shared. The choreography’s reliance on groove-focused movements allows each member’s unique personality to shine, with intensive thought put into every facial expression, gesture, and breath.

Tuide Sets Sights on Rookie of the Year

As they embark on this exciting journey, Tuide has clear ambitions. “I think our first goal is for many people to remember and recognize the name Tuide,” Jia articulated. “We want to receive a lot of love and positive reviews to win a Rookie of the Year award.” With Hybe’s backing, a unique sound, and undeniable talent, Tuide is certainly a group to watch in the race for this coveted award. The K-pop world is ready for Tuide to tune the tide!