The K-Pop world is once again buzzing with discussion as photos of NewJeans‘ Minji and ILLIT‘s Yunah wearing the same outfit have sparked a heated debate amid the ongoing issues regarding plagiarism. This visual coincidence has intensified conversations already simmering within the fandom.
ILLIT has once again been hit with plagiarism accusations, a recurring theme that has put the group and their agency, BE:LIFT LAB, under intense scrutiny. The current controversy involving the outfit similarities only adds fuel to these ongoing discussions.
Amid the highly publicized issues between HYBE and its subsidiary ADOR, as well as the groups NewJeans and ILLIT, the photos showing Minji and Yunah in identical outfits and striking similar poses have sparked significant criticism directed towards the ILLIT member and BE:LIFT LAB. Fans are drawing connections and scrutinizing every detail.
this is just embarrassing 😭 pic.twitter.com/xrxxvKtZ5U
— amor⁵ 🐇 (@summertokki) July 28, 2026
this has to be top 10 most embarrassing moments of kpop pic.twitter.com/cOMAQZKEsl
— risa⁷ (@babymonjeanz) July 28, 2026
you just gotta admit that those copycat girls know how they’re being used by Belift pic.twitter.com/60kU3bJVRA
Ok now they’re just playing in our faces pic.twitter.com/qdlznQ7apb
— sofi🐇 (@haerinlune) July 28, 2026
Yet, some keen-eyed fans and defenders of the idol were quick to explain that Yunah’s outfit post actually came from 2023. They also highlighted a past trend where many idols wearing the same outfit or concept would typically spark excitement and celebratory discussions among fans, rather than the current wave of criticism, suggesting a shift in fan perception and industry climate.
you would NEVER had survived back then. https://t.co/DLA8iwvE2G pic.twitter.com/fQFPduxP7f
It’s actually insane that NJ fans are digging up a 2023 photo of Yunah to scream “plagiarism” when ILLIT hadn’t even debuted yet 😭
No content from the faves, so now they’re archaeologists, digging through pre-debut photos just to manufacture another hit tweet. Get a job https://t.co/MQstqxGry7 pic.twitter.com/3H4ujuV4LY— neo (@irohapopular) July 29, 2026
This situation underscores the current tension in the industry, where even seemingly minor coincidences can become major talking points, reflecting the broader disputes unfolding. Fans continue to monitor the situation closely, awaiting further developments.
