Get ready, aspiring hitmakers! HYBE, the powerhouse behind some of K-Pop’s biggest names, is once again opening its doors to global talent, but this time, they’re looking for the magic behind the melodies. Their highly anticipated ‘Next New Creator’ program is back, offering an unparalleled opportunity for producers worldwide to shape the future of pop music.
Discovering the Next Generation of Producers
HYBE is seeking the next generation of music producers through its global audition program, ‘Next New Creator,’ with four labels—BIGHIT MUSIC, BELIFT LAB, PLEDIS Entertainment, and YX LABELS—alongside HYBE JAPAN participating in this year’s audition.
This isn’t just any competition; it’s a direct pathway to working with industry giants. Imagine having your sound influence artists under BIGHIT MUSIC (home to global sensations), BELIFT LAB (ENHYPEN, ILLIT), PLEDIS Entertainment (SEVENTEEN, TWS), or the innovative YX LABELS, with HYBE JAPAN also on board. This is a truly global initiative designed to discover fresh, groundbreaking talent.
Who Can Apply? Your Pathway to HYBE
The audition is open to aspiring pop music producers aged 18 and above worldwide, with no restrictions on educational background or professional experience. Both individual and team submissions are available through the official ‘Next New Creator’ website from July 14 to August 12, 2026 (KST).
Are you 18 or older with a passion for crafting catchy tunes and groundbreaking beats? HYBE wants to hear from you! They’re looking for producers from all backgrounds – no degree or prior professional credits required. Whether you’re a solo genius or part of a dynamic duo, the stage is set for your sound. Mark your calendars: submissions open on July 14 and close on August 12, 2026 (KST).
What to Submit: Showcase Your Sound
Applicants are invited to submit two to five demo tracks showcasing originality, individuality, and the potential to create globally competitive pop music. Entries will be evaluated based on creativity, distinctive musical identity, and an understanding of global music trends.
This is your moment to shine! Show HYBE your unique musical fingerprint by submitting 2 to 5 demo tracks. They’re not just looking for technically perfect production, but for producers with a distinct voice, a spark of originality, and a keen ear for what makes a global hit. Your creativity, individuality, and grasp of international music trends are what will set you apart.
Incredible Rewards: From Competition to Collaboration
Following the initial screening, applicants will advance through multiple evaluation stages, including the main competition. Those selected through the final evaluation will receive 5 million KRW and the opportunity to collaborate with one of the participating HYBE labels.
The journey won’t be easy, but the rewards are immense. Beyond the initial screening, successful applicants will navigate through several rigorous evaluation stages. The ultimate prize? A significant 5 million KRW cash award and, more importantly, the chance to collaborate directly with one of HYBE’s prestigious labels. This is a dream come true for any aspiring producer.
Strengthening the Global Creative Ecosystem
Through ‘Next New Creator,’ HYBE aims to discover and foster the next generation of producers while strengthening its global creative ecosystem through collaboration with outstanding music talent.
HYBE’s vision for ‘Next New Creator’ is clear: to scout and nurture the producers who will define the next era of pop. By bringing in diverse, global talent, HYBE is not just finding new producers; they are actively building a stronger, more innovative global creative ecosystem. This is your chance to be a part of K-Pop history!
