TWICE’s Momo Fronts Matin Kim’s 2026 Fall ‘PURE PLAY’ Campaign
K-Pop sensation TWICE’s very own Momo has officially been selected as the dazzling ambassador for Matin Kim’s highly anticipated 2026 fall season! This exciting collaboration is already drawing fresh attention from both avid fashion followers and devoted K-pop fans worldwide.
The renowned fashion brand made the thrilling announcement on August 20, confirming that Momo will be the captivating face of its new campaign. This partnership gracefully continues Matin Kim’s successful strategy of aligning with leading K-pop idols to elevate its global appeal. According to the brand, Momo’s electrifying mix of charismatic stage energy and her effortlessly relaxed off-stage charm aligns impeccably with Matin Kim’s signature free-spirited and stylish image. It’s a perfect match made in fashion heaven!
‘PURE PLAY’: Blending Reality and Imagination
The 2026 fall campaign, strikingly titled ‘PURE PLAY,’ introduces a captivating theme where reality and imagination beautifully intertwine. This creative concept aims to brilliantly highlight Momo’s lively spirit alongside Matin Kim’s distinct brand identity, promising to create a truly dynamic and playfully vibrant atmosphere.
Fans can look forward to seeing Momo effortlessly model standout pieces from the collection, including stylish vintage-inspired training sets, chic layered tops thoughtfully paired with trendy beanies, and fashionable bowling bags. This season’s collection notably emphasizes versatile unisex silhouettes and expands its range of bottoms, offering customers an even wider array of exciting styling options for ultimate personalization.
Matin Kim’s Winning K-Pop Ambassador Strategy
Matin Kim has been strategically expanding its highly effective K-pop ambassador program, a move that has consistently paid impressive dividends. The brand’s forward-thinking approach kicked off in October 2025 with the announcement of aespa’s Ningning as ambassador for both Korea and Japan. This was followed by IVE’s Liz joining the fashion family in February, and NCT’s Jeno making waves in March. Each carefully selected ambassador has skillfully represented different seasons, genders, and crucial market demographics, underscoring Matin Kim’s diverse and inclusive reach. Remarkably, after introducing Jeno as their first male global ambassador, the brand reported a staggering 150% increase in cumulative sales for that season compared to the previous year, a clear testament to the undeniable power of K-pop influence.
Engaging ONCEs and Global Fashionistas
The strategic appointment of Momo as the newest ambassador signals a powerful drive to deeply engage TWICE’s immense international fanbase, affectionately known as ONCEs. This high-profile partnership is expected to significantly boost attention for the upcoming fall season and, crucially, attract a broader female customer base to the brand.
For those eager to immerse themselves in the new collection, the fall lineup will be conveniently available through Matin Kim’s official online store, its extensive network of partner retailers, and dedicated offline shops. As an extra treat, customers can enjoy a generous 10% launch discount offered for a limited time – a fantastic incentive not to be missed!
This ongoing and successful collaboration with major K-pop stars unmistakably illustrates Matin Kim’s unwavering commitment to connecting with younger, trend-conscious consumers and solidifying its position at the absolute forefront of contemporary fashion trends.
