Stray Kids had fans buzzing with anticipation for their latest mini-album, especially after the intriguing pre-release of “Run It” back in June. That track showcased a surprising sonic detour, embracing a grand, anthemic, almost World Cup-esque energy that truly hinted at a bold new direction. Many, including us, wondered if this meant a significant musical evolution for the group with their official comeback single, “This & That.” However, the full release reveals a more familiar territory.
Familiar Territory: “This & That” ‘s Sound
While we often champion groups who build and refine their signature sound, “This & That” doesn’t quite push the envelope. It leans into the established Stray Kids vibe but in a surprisingly subdued manner. There’s no groundbreaking evolution here; instead, it presents a rather tame iteration of what we know. The hook, with its laidback hip-hop groove, is undeniably catchy, but it lacks that distinctive spark to truly set it apart in today’s crowded K-Pop landscape. It employs a simple, almost mindless repetition reminiscent of ATEEZ’s unexpected summer hit “Bad,” which found success in its infectious simplicity. Perhaps “This & That” aims for a similar viral appeal, but for this listener, the repetition quickly verges on monotony. It almost feels tailor-made for a quick, impactful TikTok clip rather than a sustained listening experience.
Production Shines, Personality Dims
Fortunately, the production side offers a more dynamic experience than the songwriting. The instrumental, while not boasting obvious progressive changes throughout, features an industrial beat that gives Stray Kids a solid foundation to play with. This sonic texture immediately brings to mind the sophisticated hip-hop production often heard from SM Entertainment artists, feeling like something an NCT unit could easily pull off. Stray Kids possess an abundance of individual charisma and personality, but “This & That” doesn’t fully allow them to capitalize on it, which ultimately flattens what could have been a truly dynamic and engaging piece.
Hooks: 7
Production: 8
Longevity: 8
Bias: 7
RATING: 7.5
Grade: C
