Members of SANTOS BRAVOS / Courtesy of HYBE Latin America
HYBE Brings K-Pop Variety Flavor to Latin Pop with SANTOS BRAVOS
HYBE is making a groundbreaking move, bringing one of K-pop’s most beloved fan engagement strategies directly to Latin pop audiences. Rookie group SANTOS BRAVOS has officially launched its first Korean-style original variety series, “iVAMOS, BRAVOS!”, aiming to forge deeper connections with fans and showcase their undeniable charm.
The five-member group, under HYBE Latin America, released the highly anticipated first episode of “iVAMOS, BRAVOS!” on Tuesday. Fans can now catch the show through SANTOS BRAVOS’ official YouTube channel and Spotify video podcast, offering a new way to interact with their favorite rising stars.
This exciting nine-episode Spanish-language series marks a significant milestone as HYBE Latin America’s first original variety program tailored specifically for the vibrant Latin American market. New episodes are set to drop every Wednesday at 9 a.m., promising weekly doses of fun and laughter.
“iVAMOS, BRAVOS!” Unveils Member Chemistry and K-Variety Fun
The premiere episode served as a fantastic introduction to the dynamic quintet: Drew, Alejandro, Gabi, Kauê, and Kenneth. Viewers got a glimpse into their individual personalities, unique talents, musical roles within the group, and the exciting team dynamics as they filled out personal profiles. The episode brilliantly highlighted the members’ natural chemistry, full of playful teasing, friendly competition, and engaging games that will feel wonderfully familiar to seasoned fans of Korean variety shows.
Drew surprised everyone by demonstrating his impressive sewing skills, creating a headscarf on the spot, while Gabi flexed his athleticism during an impromptu arm-wrestling contest, showcasing the unexpected talents within the group. The members also enthusiastically dove into classic Korean variety games, including lively charades and fast-paced speed quizzes, resulting in a delightful mix of energetic teamwork and hilariously memorable wrong answers.
HYBE’s Global Vision: Adapting K-Pop Success for New Markets
HYBE emphasizes that “iVAMOS, BRAVOS!” perfectly adapts the signature production style that has become a hallmark of K-pop artist content, all while skillfully weaving in humor and cultural references that resonate deeply with Latin audiences. This project is a clear reflection of HYBE Chairman Bang Si-hyuk’s broader “multi-home, multi-genre” strategy, demonstrating the company’s commitment to applying the successful K-pop development model to diverse regional music markets around the world.
Fans Embrace SANTOS BRAVOS’ New Era and Past Triumphs
Fans have already responded with overwhelming enthusiasm following the premiere, with countless comments praising the group’s captivating chemistry and drawing comparisons to popular Korean idol variety programs – a testament to the show’s successful fusion of styles.
SANTOS BRAVOS, who debuted under HYBE Latin America in October 2025, have quickly made a name for themselves. They recently clinched the prestigious Breakthrough Podcast award at the Spotify Podcast Awards and were also honored as Best Group/Duo at the Premios Tu Música Urbano Mix 2026, signaling their rapid rise in the industry.
This article was published with the assistance of generative AI and edited by The Korea Times.
