RESCENE’s Heartwarming Donation to Geoje City
K-pop sensation RESCENE is making headlines not just for their music, but for their heartwarming generosity. The group recently donated a substantial 50 million KRW (approximately 36,000 USD) to Geoje City, aiming to aid residents severely impacted by recent torrential rains. This act of kindness underscores their deep connection to the community, especially as Geoje City is the beloved hometown of member Won Yi.
The donation, made on August 19th under the name of their dedicated fandom, REMINE, is earmarked for critical flood recovery efforts. Its purpose is to help displaced residents return to their homes and rebuild their daily lives, demonstrating RESCENE’s commitment to social responsibility.
Fandom REMINE Joins the Cause
But RESCENE wasn’t alone in this endeavor; their passionate fandom, REMINE, quickly mobilized. The Hope Bridge Korea Disaster Relief Association opened a dedicated donation page for REMINE on the very same day, and astonishingly, nearly 60 million KRW has already been raised through the campaign, showcasing the powerful collective spirit of K-pop fans and their shared dedication to helping others.
The “Geoje Yaho!” Phenomenon and RESCENE’s Rise
RESCENE’s bond with Geoje City runs deep. Member Won Yi’s heartfelt connection to her hometown has been a cornerstone of the group’s recent surge in popularity. A now-iconic video of Won Yi and fellow member Minami joyfully exploring Geoje City and enthusiastically exclaiming, “Geoje, yahoo!” captivated audiences and quickly went viral. This organic promotion led to Won Yi’s appointment as a promotional ambassador for Geoje City in May of this year. Since then, RESCENE has continued to spotlight the city through engaging short-form content and various offline activities, turning their local pride into widespread recognition.
RESCENE had already built a loyal fanbase with their unique sound, but their major public breakthrough truly ignited earlier this year, in 2026, thanks to Won Yi’s personal YouTube content. Won Yi, hailing from Geoje, launched her channel ‘Hello, I’m Woni, Nice to Meet You,’ specifically to introduce fans to the genuine personalities of her fellow members outside the polished idol promotions. The channel quickly became a fan favorite, offering a candid glimpse into the group’s dynamics.
One particular collaboration became a viral sensation: Won Yi’s appearance with Japanese member Minami, who embraced a charming gyaru-inspired character. During this beloved content, Won Yi introduced Minami to the beauty of her hometown, Geoje, leading to Minami’s spontaneous and now-famous exclamation, “Geoje Yaho!” This catchy phrase exploded across social media, becoming an instant meme and significantly boosting RESCENE’s visibility.
From Viral Fame to Chart Success
The “Geoje Yaho!” phenomenon wasn’t just a fleeting moment; its viral attention directly impacted RESCENE’s music career. “LOVE ATTACK,” a track originally released back in 2024, began an impressive reverse-charting climb on Korean music charts nearly two years after its initial debut. Industry analysts, including MoneyToday, specifically linked the group’s increased public recognition stemming from the “Geoje Yaho” meme with this unexpected resurgence on the charts. This remarkable turnaround cemented RESCENE’s status as a group with a unique trajectory to success. Adding to their momentum, the girls recently made a highly anticipated return to the music scene with a vibrant remake of KARA’s iconic hit, “Pretty Girls,” which is also rapidly gaining traction on various music charts across South Korea, solidifying their position as rising stars. Meanwhile, the group also made a splash on the global stage, recently attending ‘KCON LA 2026’ at the Crypto.com Arena in Los Angeles, further expanding their international reach.
