OURBIRTHDAY Kicks Off Debut Project with ‘HUNGRY (Side A)’
OURBIRTHDAY, the much-anticipated new girl group launched by INITT Entertainment, a subsidiary of JYP Entertainment, has officially kicked off their debut project! On July 22, 2026, the talented trio unveiled their inaugural digital single, ‘HUNGRY (Side A)’, across various online music platforms at 6 PM KST, making their vibrant entry into the competitive K-pop scene.
The Music: ‘HUNGRY (Side A)’ – A Sound of Ambition
The title track, ‘HUNGRY (Side A)’, serves as a powerful introduction to OURBIRTHDAY’s unique identity. The song artfully translates their fervent longing for the stage into a compelling soundscape, encapsulating the members’ deep passion and ambition. It sets a distinct and exciting tone for their musical journey ahead, promising something fresh for K-pop enthusiasts.
Meet the Talented Trio: Jo Hye Jin, Baby, and Achira Ya
This captivating track brilliantly showcases the combined talents and dynamic performances of its three members: Jo Hye Jin, Baby, and Achira Ya. Their harmonious blend of vocals and synchronized movements are meticulously designed to highlight the group’s unique charm, promising a compelling experience for both listeners and viewers. Fans are already buzzing about the synergy this promising trio brings.
First Stage: OURBIRTHDAY to Perform on Mnet’s ‘M Countdown’
Following the successful digital single release, OURBIRTHDAY is poised to make their official music broadcast debut. Their highly anticipated first performance is scheduled for Mnet’s ‘M Countdown’ on July 23, 2026. Anticipation is high as fans eagerly await the intricate stage configurations and energetic performances the group has undoubtedly prepared to make a memorable first impression.
Building Hype: The ‘HUNGRY (Side A)’ Mood Sampler
Excitement for OURBIRTHDAY’s debut had been steadily growing after they released a compelling mood sampler for ‘HUNGRY (Side A)’ on July 20. The sampler featured mesmerizing visuals, including white particles gracefully scattering with the members’ movements, alongside an enticing snippet of the song. This pre-debut glimpse significantly fueled curiosity and built immense hype for their official single.
OURBIRTHDAY’s Inspiring Vision for K-Pop
OURBIRTHDAY steps into the music industry with an inspiring aspiration: to transform everyday moments into a vibrant festival through their compelling music and engaging stage presence. With the backing of a JYP subsidiary and a clear vision, their debut promises to be a fresh and exciting addition, ready to capture hearts and add new energy to the global K-pop landscape.
