JYP’s New Group OURBIRTHDAY Faces Immediate Choreography Backlash
JYP Entertainment’s highly anticipated new girl group, OURBIRTHDAY, has found itself at the center of a storm of criticism just days after their debut. A snippet of their debut song’s choreography, shared ahead of the official release, has ignited a major backlash among K-Pop fans worldwide.
The controversy isn’t entirely new territory for the group, as they already made headlines for the unusual name of one of their members, sparking initial discussions and divided opinions online.
“HUNGRY” Debut Met With Early Fan Concerns
On July 22, the group officially dropped their first digital single, “HUNGRY,” accompanied by a dynamic performance video, hoping to make a strong impression.
OURBIRTHDAY “HUNGRY (Side A)” Performance Video
— OURBIRTHDAY (@OBD_offcl) July 22, 2026
However, the road to their official debut wasn’t without its bumps. Ahead of the release, the members teased the choreography through various channels, and it was quickly shared online by eager fans.
OURBIRTHDAY teases the choreography for ‘Hungry.’ pic.twitter.com/Xl29SslORP
— Kpop Charts (@kchartsmaster) July 21, 2026
Yet, this early glimpse into their performance was met with swift and major backlash, leaving many questioning the group’s readiness for the competitive K-Pop landscape.
Why Are Fans Disappointed?
Considering the illustrious history of JYP Entertainment groups, known for their exceptional talent, groundbreaking choreography, and captivating stage presence, many fans and critics alike thought this new group already lagged behind its predecessors. The disappointment stemmed from the perceived lack of innovation and skill, especially concerning the choreography. Some even thought that amid the current oversaturation of K-Pop groups debuting almost daily, OURBIRTHDAY didn’t bring anything genuinely new or distinctive to the table, failing to stand out in an increasingly crowded industry. This early reception poses a significant challenge for the rookies, who now face the daunting task of winning over a skeptical audience.
I can’t believe this is from the same company that gave us Twice, Got7, Wonder Girls, 2pm, and Miss A https://t.co/8lzVD3j6h1
— Chae’s Dimple⁷⁹🏰🥑 (@chaeberrie29) July 22, 2026
jyp used to have rookie ggs like miss a, twice, itzy and nmixx https://t.co/I4iELbxa3U
— sam so in love is chatting ꕤ velvet summer & wild (@formulaofgag) July 21, 2026
— BLACKMAMBA (@THEOGBLACKMAMBA) July 21, 2026
what is the need of debuting a new group when they’re not adding anything substantial to an oversaturated industry https://t.co/gOLhvAOyMb
The road ahead for OURBIRTHDAY will undoubtedly be challenging as they navigate public perception and work to showcase their unique colors and talents to a demanding global audience.
