Jung Hae In’s Upcoming Drama Faces Early Backlash
Jung Hae In‘s upcoming Netflix K-Drama is already facing strong criticism after details about its storyline spread, leaving many fans shocked and disappointed even before its premiere. The highly anticipated project featuring the beloved actor is now under scrutiny for a plot point that viewers are calling problematic and concerning.
Meet “Our Sticky Love”: The New Rom-Com in Question
Our Sticky Love is an upcoming romantic comedy starring Jung Hae In and Ha Young. The series is set to premiere on Netflix on August 7, 2026. Initially, anticipation was high for this new collaboration, but recent revelations about the plot have significantly shifted public sentiment.
The K-Drama follows prosecutor Go Eun Sae (Ha Young), who loses her memory after an incident while investigating a dangerous crime syndicate. She later meets Jang Tae Ha (Jung Hae In), a former boxing champion who has become involved with a gang.
Recognizing Eun Sae as his first love, Tae Ha tells her that he is her boyfriend in order to protect her, and the two begin living together while she remains unaware of her past. This particular plot detail, featuring deception of an amnesiac character, is at the heart of the brewing controversy.
Amnesia Plotline Draws Criticism for Emotional Manipulation
Although Netflix describes the series as a romantic comedy, many viewers were uncomfortable with the premise after learning that the male lead deceives a woman suffering from amnesia into believing they are in a relationship. Fans are expressing deep concern over the portrayal of such a manipulative scenario as romantic, questioning the messaging it sends to audiences.
When she loses her memory he deceives her and tries to be her lover. How romantic not creepy at all yayyyy https://t.co/JKBXljHCgc
— Tina (@we_gather_here) July 24, 2026
How is emotionally manipulating someone who has amnesia considered romance? That’s weird!!! https://t.co/GQyIV1saqx
— zyn🇪🇦 (@holytrag) July 26, 2026
I’m not going to talk about the actor who’s currently making headlines. But seriously… a woman loses her memory, then a man shows up claiming to be her boyfriend. And this is supposed to be a romance? Doesn’t that sound more like the beginning of a psychological thriller? 😭
— kosong adalah isi (@YuriSaef) July 25, 2026
The backlash quickly spread across social media, with many criticizing the plot for presenting emotional manipulation as romance. Discussions across platforms like X (formerly Twitter) and various K-Drama forums highlighted a strong sentiment against romanticizing deception, especially when one party is in a vulnerable state and unable to consent. Others also brought up Jung Hae In’s past support of Kim Soo Hyun during the actor’s controversy involving the late Kim Sae Ron, saying it made them even less interested in watching the series. This connection to a previous sensitive issue has only intensified the negative perception surrounding “Our Sticky Love” for some viewers.
Being a creep so normalized it always get romanticized by dramas like this one yikes..plus the actor supports a pedo yikes
— minabestgurl (@jayc0033) July 25, 2026
Jung haein just pisses me off now https://t.co/kZZoC20D9p
— may (@gongjicheoIs) July 24, 2026
a series where a pedophile’s protector exploits the woman’s lost memories lol creepy asshole how watchable🙄
— Nanno✰( ꪜ ) (@nunamygdala) July 25, 2026
The early criticism puts Netflix and the drama production team in a tough spot as they prepare for the series launch. As the premiere date of August 7, 2026, draws closer, it remains to be seen how “Our Sticky Love” will address these significant concerns, or if the controversy will continue to grow. Many are now wondering if this initial backlash will impact viewership or if changes might be considered for the series before its debut.
