BLACKPINK’s Jennie is set to revisit moments of summer love in the new teaser for “Less Than a Lover.”
A Glimpse into Summer Romance
The singer built anticipation with a short clip released at midnight KST on July 22. In the short 14-second clip, moments flash, capturing the nostalgic emotions of a fleeting summer love. Fans are already captivated by the dreamy visuals and emotional depth hinted at in this brief but impactful preview, stirring excitement for the full release.
Jennie’s Vision Behind the Camera
Further raising anticipation, it has been confirmed that the music video (MV) is fully directed by Jennie herself. This news has sparked considerable buzz, as fans eagerly await to see what unique narrative and artistic vision Jennie will be bringing to life for fans this summer, showcasing her creative talents beyond her powerful stage presence.
From Odd Atelier to “Less Than a Lover”
Meanwhile, Jennie’s first solo release under her own company, Odd Atelier, was her critically acclaimed debut full-length album ‘Ruby,’ which was released in March 2025. Now she returns with a new project, ‘Less Than a Lover,’ continuing her journey as an independent artist and promising another compelling musical experience for her global fanbase.
Mark Your Calendars: Release Details
Get ready! ‘Less Than a Lover’ is set to officially drop on July 24 at 12 AM EST / 1 PM KST. Don’t miss out on Jennie’s latest chapter of artistry and emotion.
