Illit Celebrates Double YouTube Milestone with “It’s Me”
Illit, the rising stars of K-Pop, continue to prove their immense global popularity with a string of impressive milestones! Their captivating music video for “It’s Me” has officially surpassed 100 million views on YouTube as of Saturday, marking a significant achievement for the quintet. This is their second music video to reach this coveted mark, following in the footsteps of their viral breakout debut single, “Magnetic.”
“It’s Me,” the dynamic main track from Illit’s fourth EP “Mamihlapinatapai,” demonstrated its massive appeal by amassing 100 million plays in a stunningly short period – less than 80 days! This rapid climb highlights the group’s growing influence and dedicated fanbase.
Spotify & Billboard Success for “Not Cute Anymore”
The achievements don’t stop there. Their first single album’s title track, “Not Cute Anymore,” has also hit a major streaming milestone, garnering an incredible 200 million streams on Spotify as of Friday, according to the platform’s Sunday update. This track previously showcased its potential by reaching No. 7 on Billboard’s Bubbling Under Hot 100, underscoring Illit’s consistent performance across various global charts and platforms.
Upcoming Japanese Release and Asia Tour Finale
Looking ahead, Illit is gearing up for an exciting period with plans to drop their second single in Japan, titled “I Got Your Back,” on Sunday. Fans can anticipate the physical album hitting stores just three days later. This highly anticipated single release will coincide perfectly with the group’s final show in Tokyo, a key stop on their inaugural Asia tour. The successful tour is set to conclude with a grand finale show in Hong Kong on August 22, promising an unforgettable experience for their international fanbase.



