K-pop sensation Identity has once again captivated fans and industry observers alike, shattering their own personal records with the highly anticipated release of their new album, ‘itsnotover.’ The group’s latest musical offering has not only achieved an astounding first-week sales figure but has also cemented their status as a rapidly ascending force in the global music scene, marking a pivotal career milestone.
Identity Achieves Career-High First-Week Sales
According to the latest data from Hanteo Chart, meticulously compiled on July 20, 2026, Identity’s ‘itsnotover’ recorded an impressive approximately 568,000 copies sold during its crucial first week. This landmark achievement represents a significant ‘career high’ for the group, far surpassing their previous sales records and vividly illustrating their accelerating growth trajectory within the intensely competitive K-pop industry. Fans have enthusiastically responded to the album, driving these remarkable figures and celebrating the group’s continuous evolution.
A Journey of Consistent Growth and Expanding Influence
Identity has consistently demonstrated an upward climb since their debut. Their journey began with the impactful ‘unevermet,’ followed by the well-received ‘yesweare,’ and now culminates in the record-breaking ‘itsnotover.’ Each release has seen the group not only meet but exceed their prior achievements, building a compelling narrative of sustained success and expanding influence. This consistent pattern of breaking their own records highlights the growing dedication of their fanbase and their increasing resonance with a wider audience.
Surpassing 1 Million Cumulative Album Sales
Beyond the impressive first-week sales, Identity has also achieved another significant benchmark this year, surpassing 1 million cumulative album sales. This remarkable figure firmly positions them among the elite, signaling their clear emergence as a “new trendsetting boy group” in the K-pop landscape. This cumulative success reflects not just the strength of their individual album releases but also the enduring appeal and loyalty they inspire among their global fanbase.
“Kids Return”: The Dynamic Heart of ‘itsnotover’
At the heart of ‘itsnotover’ lies the powerful title track, “Kids Return,” a vibrant anthem that perfectly encapsulates the dynamic energy of returning youth. The song instantly grabs listeners with its free-spirited yet subtly tense sound, masterfully weaving through unpredictable musical developments. This distinctive soundscape, coupled with Identity’s charismatic stage presence, has resonated deeply with fans, reinforcing their unique identity as “street culture idols” and earning them widespread adoration for their authentic artistic expression.
An Evolving Identity: New Unit and Global Promotions
The ‘itsnotover’ project also heralds an exciting new chapter for Identity, marking a significant evolution in their group structure. This ambitious endeavor introduces a new unit, expanding the total number of participating members to an impressive 20. This strategic expansion maximizes the inherent strengths of a multi-member group, allowing for even more intricate and powerful performances. The expanded worldview presented through this project has ignited an explosive response from their dedicated fandom, eager to witness the group’s broadened artistic horizons.
In support of their new album, Identity has been actively engaging with fans through a series of compelling performances on major music programs. They have graced the stages of KBS2’s ‘Music Bank,’ MBC’s ‘Show! Music Core,’ and SBS’s ‘Inkigayo,’ delivering overwhelmingly dynamic and uniquely charismatic stages. Through these high-energy appearances, Identity has undeniably demonstrated the compelling reasons behind the fervent interest and enthusiastic attention they are currently receiving from both domestic and international fans.
As Identity continues their promotional activities, they are committed to fostering deeper connections with their fanbase through a diverse array of music programs and engaging content. With their latest record-breaking success, the group is strategically poised to further amplify their influence within the global market, promising an exciting future filled with continued growth and expanding reach for these “street culture idols.”
