HYBE, the powerhouse agency behind global sensations like BTS and TXT, recently introduced their highly anticipated new girl group, TUIDE, to the K-Pop world. As with any major debut, anticipation was high, but a recent viral clip of their performance has unexpectedly ignited a fiery debate online, subjecting the fledgling group to what many are calling a “hate train.”
TUIDE recently made their debut, stepping onto the grand stage with aspirations to make their mark in the fiercely competitive K-Pop landscape.
However, their journey has taken an unfortunate turn almost immediately after their launch.
HYBE’s New Group TUIDE Faces Early Backlash
Yet, many are concerned that despite having just debuted, the group is being subjected to a malicious “hate train” from netizens. This phenomenon, where a coordinated wave of negative comments and criticism targets an artist, can be particularly devastating for newcomers.
The Viral Performance and Initial Criticism
A video of the girls performing at a showcase has eben going viral, hit with some seriously brutal hate and criticism from netizens. The footage, showcasing their live stage, quickly spread across social media platforms, drawing an alarming amount of vitriol targeting their skills, visuals, and overall stage presence.
just flailing their arms around and calling it a day pic.twitter.com/y85hqb5EiR
— kimi (@ningsellepie) August 25, 2026
The initial wave of negativity was disheartening, but a significant shift in online sentiment quickly followed.
Every new gg is just a cheap, messy and ugly version of new jeans https://t.co/G3eVs6AGjZ
— 미스코리아 (@JisooMissKorea) August 26, 2026
While a portion of the viral discourse did include tweets with high engagement criticizing the group, more and more netizens began to express profound sympathy and anger toward the group.
It’s them tryna give that messy creative looking choreo when we all know they spent a year plus tryna practice this 😭 https://t.co/jEPtkTBIAA
— BLACKMAMBA (@THEOGBLACKMAMBA) August 26, 2026
This counter-movement highlights a growing frustration among fans with the often-harsh realities of the K-Pop industry.
Fandom Rallies: Sympathy and Anger Against the Hate
They hated that despite just having debuted a few days ago and doing nothing wrong, the young idols were already being subjected to cruel hate and criticism from other fandoms. Many voiced their dismay, pointing out the immense pressure and scrutiny new idols face, especially those from major labels like HYBE. The consensus among supportive fans was that it was simply too soon to pass such harsh judgment on a group just beginning their career. In particular, while a lot of the initial hate included blaming HYBE for various perceived shortcomings, fans shared that it was netizens dragging the group for no reason that was the issue rather than the group or company. This sentiment underscores a common plea from fans: to give new artists a chance to grow and improve without unwarranted online attacks.
A Call for Empathy and Fair Play
do u know how evil spirited u have to be to want to start a hate train for a group that just debuted and haven’t done anything wrong https://t.co/5qfb64jxCS
— wompie 𑣲 (@islandqtboo) August 26, 2026
The outpouring of support for TUIDE suggests a collective desire within the K-Pop community to foster a more encouraging environment.
‘hybe setting them up’ and this is what u doing 24/7, dragging a group simply for being existed https://t.co/L8gmE2P8sV
— mar ✴︎ (@twoniiez) August 26, 2026
Many are now calling for a more measured approach, urging others to remember the human element behind the idols.
yall want another hate train to happen so bad it hasn’t even been 48 hours since they debuted https://t.co/GtTgl2ScTR
— ِjay (@jaysvinyl) August 26, 2026
The incident serves as a stark reminder of the double-edged sword of online virality, capable of both propelling and severely damaging careers.
you guys rushing to bully a new group of young girls before they even have a chance to breathe first https://t.co/C1oQovtGR8 pic.twitter.com/WTJJLgYD7j
— ꨄ︎ ✧･ﾟ* ★ (@likeafantasy__) August 26, 2026
Ultimately, the future of TUIDE will depend not only on their talent and HYBE’s management but also on the evolving narrative shaped by the K-Pop fandom itself.
