A newly surfaced corporate document has sparked debate after appearing to show that ADOR, SOURCE MUSIC, and the newly established label ABD are registered on the same floor of HYBE‘s Seoul headquarters.
The document lists all three companies at 42 Hangangdaero in Yongsangu, Seoul, with their address listed as the 16th floor.
The discovery immediately caught the attention of K-Pop fans worldwide.
The discovery has caught fans’ attention because of the complicated history between ADOR and HYBE, particularly the conflict involving NewJeans, ILLIT, and LE SSERAFIM.
The root of this tension goes back several months.
In April 2024, then-ADOR CEO Min Hee Jin publicly accused HYBE’s BELIFT LAB of copying NewJeans for ILLIT. She claimed similarities could be seen across the groups’ styling, choreography, photography, videos, and other aspects of their promotions.
BELIFT LAB strongly denied the accusations and later filed a defamation complaint against Min. This was not the only point of contention.
SOURCE MUSIC was also pulled into the wider dispute after Min discussed LE SSERAFIM and alleged that the group’s debut had affected NewJeans’ debut schedule. This led to further legal action and added another HYBE label to the conflict.
The situation eventually escalated into a much larger conflict among HYBE, ADOR, Min Hee Jin, and NewJeans.
Now, with this new revelation, fans are reacting with a mix of amusement and awkwardness.
Because of that history, fans have found the idea of ADOR employees working on the same floor as employees from other HYBE labels particularly amusing and awkward.
The proximity has led to a flurry of online comments.
Some fans joked that ADOR and NewJeans should be moved even farther away from the rest of HYBE, while others joked that employees might have to be extremely careful about everything they do.
move ador/newjeans into the parking garage
— WHITEMAMBA (@THEOGWHITEMAMBA) August 15, 2026
The entire staff and members should have their own bodycam cuz tiny moves can send you to National Assembly
— Hikari (@nabiya0693) August 15, 2026
There were also comments suggesting that the situation could be uncomfortable for everyone involved, especially given how much conflict has taken place between the labels.
And what about the newest addition to the floor?
Must be awkward as hell https://t.co/sfs4fpjsSC
— 彩花 AYAKA (@ayayayaykaJK) August 15, 2026
NewJeans should apologize to ILLIT and LE SSERAFIM and go to the basement.
뉴진스는 아일릿 르세라핌한테 사과하고 지하실로 가야지
— 거래계 (@peopeulpeo89288) August 15, 2026
Others also brought up ABD, joking about what it could be like for the new company’s employees and artists to enter the middle of the existing tension.
goodluck for abd employees and idols https://t.co/hGNj3ja6aB
— Kuert (@Leviosa28491) August 15, 2026
save my girl tuide 🤞 https://t.co/kRhmqv851U
— aяa⚝ | TUIDE DEBUT (@searassance) August 15, 2026
