Influencer Ha Neul Under Fire for Celebrity Marketing
Recently, popular influencer and YouTuber Ha Neul has faced backlash for promoting her brand by mentioning celebrities who used them. On her Instagram stories, she hinted that many famous people were buying her products. This approach quickly drew criticism from fans and online communities who found her methods questionable. 
The Controversial Instagram Stories
Many pointed out the ethical concerns of using celebrity names, even indirectly, to boost sales without explicit consent.
Anyway, my product has been used by some amazing people that I cannot mention!
— Ha Neul
The influencer’s posts often featured blurred images or vague descriptions, strongly implying specific K-Pop idols or actors were customers. 
This tactic, while common in some marketing circles, is particularly sensitive in the K-Pop world where privacy is highly valued.
Netizen: This is so crazy! BLACKPINK, BTS, let’s go!
Ha Neul: How did you know that BTS was drinking it, too? Crazy! I was so shocked when I found out they had bought many boxes.
Fans and legal experts alike began discussing the potential legal ramifications of such promotional activities. 
Netizen: Are the ‘amazing people’ you mentioned earlier supposed to be BLACKPINK?
Ha Neul: Yes…Suzy, BLACKPINK, BTS…if they are all drinking it, then doesn’t it mean that all of Korea’s idols are drinking it, too? The fact that they probably eat so many things that are good for you, and yet they choose my brand, made me think, ‘this is it!’.
The controversy escalated as screenshots of her stories circulated, sparking widespread debate across social media platforms. 
Netizens React: Privacy Concerns and Legal Questions
However, netizens agreed she could be sued for revealing personal information about the artists. Many expressed outrage at the potential breach of privacy for the artists involved.
Suzy, who bought it herself, posted herself drinking my product, and not for any type of promotion.
— Ha Neul
The public’s reaction was swift and overwhelmingly negative, with numerous comments highlighting the illegality and impropriety of Ha Neul’s actions.
I found out about this because a fan let me know…but our product really helps with swelling.
— Ha Neul
Comments flooded in, reflecting the public’s disapproval:
“What does she mean she can’t mention who it is, but post their photo?” “Are they really drinking it? Even if they are, isn’t it leaking personal information about the customer?” “She didn’t get sued for this?” “Can’t they file a lawsuit against her for this?” “Isn’t it illegal to use them like that without permission? How can she be so shameless?”
