Girls’ Generation’s Yuri Departs SM Entertainment After 19 Years
Breaking news for SONEs! Girls’ Generation’s beloved member Yuri has officially announced her departure from SM Entertainment after an incredible 19-year journey with the agency. The news, shared by SM Entertainment on July 31 KST, marks a significant change for the seasoned idol.
However, fans can breathe a collective sigh of relief and even celebrate, as the statement from SM Entertainment included a crucial detail: Yuri will unequivocally continue to participate in all future Girls’ Generation activities. This ensures that her iconic presence and talent will remain an integral part of the group, a testament to the enduring bond of the members and their dedication to their fanbase.
Girls’ Generation’s Unique Model
This move further solidifies Girls’ Generation’s unique model within the K-Pop industry, showcasing a level of flexibility and loyalty rarely seen.
Hello. This is SM Entertainment.
We would like to sincerely thank the fans who have shown their endless love for Kwon Yuri.
Following in-depth discussions with Kwon Yuri, we have reached a mutual agreement to conclude our 19 years together on August 31st.
It has been a precious time for SM Entertainment to have been part of every step of Kwon Yuri’s journey, from her debut with Girls’ Generation in 2007, leading the K-pop wave across the world, growing into a group that defined an era, to shining as an actress.
We extend our deepest gratitude to Kwon Yuri, who has shined as an all-around artist across music, acting, variety shows, and MC work.
While her exclusive contract with our company has concluded, her activities as a member of Girls’ Generation will continue as before.
We will be cheering Kwon Yuri on as she embarks on her new journey.
Thank you.
— SM Entertainment
Yuri becomes the 5th member of Girls’ Generation to leave SM Entertainment but stay with the group. Taeyeon, Yoona, and Hyoyeon are still with SM Entertainment while Sunny, Tiffany, Sooyoung, and Seohyun have all left for different agencies. The group’s ability to continue promoting despite members being under different agencies highlights their unparalleled legacy and deep connection.
Looking Ahead: Yuri’s New Chapter and SNSD’s Future
Yuri’s decision, while marking the end of an era with her original company, opens a new chapter for the multitalented artist. With her strong acting career, variety show appearances, and continued role in Girls’ Generation, fans are eagerly anticipating what she will achieve next. This development further emphasizes Girls’ Generation’s enduring power, proving that their bond and commitment to their music transcend individual agency affiliations, truly embodying their motto: ‘Right now, it’s Girls’ Generation; From now on, it’s Girls’ Generation; Forever, it’s Girls’ Generation!’




