The excitement is soaring for ARMYs in New York! HYBE’s ambitious ‘BTS THE CITY ARIRANG NEW YORK’ project is bringing an unforgettable interactive experience to the heart of the city, and K-Pop merchandise leader Withmuu is at the forefront of the action. Get ready to unleash your creativity and dive into ‘CUSTOMIZE YOUR T-SHIRT,’ a special DIY T-Shirt program, alongside an exclusive display of iconic stage outfits.
From July 30 through August 3, Vanderbilt Hall at New York’s Grand Central Terminal will transform into ARMY ‘MADANG’, offering fans a unique opportunity to connect with BTS. This must-attend event features an interactive DIY customization experience where you can create your very own ‘ARIRANG’ New York Edition T-Shirt – a keepsake available only in New York! Adding to the thrill, visitors can also marvel at a display of the legendary Wembley stage outfits. Just remember, reservations via Weverse are required and have been open since July 25 on a first-come, first-served basis, so act fast!
Withmuu, the retail brand of COPAN GLOBAL, is proud to operate “ARMY ‘MADANG’ @Grand Central Terminal : CUSTOMIZE YOUR T-SHIRT.” This immersive experience will be open daily from 10 a.m. to 11 p.m. (ET) from Thursday, July 30 through Monday, August 3 (local time). ARMY ‘MADANG’ @ Grand Central Terminal boasts two incredible programs: the flagship T-Shirt customization program ‘CUSTOMIZE YOUR T-SHIRT’ and a breathtaking display of the ‘BTS LOVE YOURSELF: SPEAK YOURSELF’ Wembley stage costumes. Withmuu is directly involved in ensuring your T-Shirt customization experience is seamless and memorable.
Create Your Own ‘ARIRANG’ New York Edition T-Shirt
The official title for this hands-on masterpiece is ARMY ‘MADANG’ @Grand Central Terminal: CUSTOMIZE YOUR T-SHIRT. Participants will engage in the entire creative process, making their T-Shirt truly one-of-a-kind. From picking your blank canvas to applying exclusive stickers, adding your own handwriting and signatures, and finishing with a professional heat press, every step is designed for personalized expression. The result? A unique ‘ARIRANG’ keepsake that perfectly reflects your personality and New York memories. Here’s a quick guide to the process:
* Check in with your Weverse reservation
* Purchase a T-Shirt
* Choose your custom stickers
* Create your own design with fabric markers: drawings, messages, signatures, and more
* Staff heat-press your design
* Pick up your finished T-Shirt
The participation fee is an accessible USD 50, which includes one T-Shirt and four custom stickers. T-Shirts are available in classic white and black, across sizes M, L, and XL, ensuring a fit for every ARMY. The four exclusive stickers consist of three ‘BTS THE CITY New York– themed graphic designs and one featuring the tracklist from BTS’s iconic fifth studio album. Please note, purchases are limited to five per person, giving more fans a chance to participate.
Iconic Wembley Stage Outfits on Display
But wait, there’s more! In the same electrifying space, you’ll find a special display of the very stage outfits the members wore during the unforgettable ‘BTS WORLD TOUR LOVE YOURSELF: SPEAK YOURSELF’ at London’s Wembley Stadium in 2019. This is an unparalleled opportunity to see these iconic pieces up close, allowing you to relive the magic of that historic concert while also creating your own personalized merchandise.
Essential Reservation Information – Don’t Miss Out!
To ensure a smooth and enjoyable experience for all, every ARMY ‘MADANG’ program requires an advance reservation through the Weverse app. Reservations opened on July 25 at 1 a.m. (ET / 2 p.m. Korea time) via Weverse Queues on a strict first-come, first-served basis, with only one reservation permitted per person. Each immersive session lasts 45 minutes, so be sure to arrive on time! Anyone arriving more than 15 minutes past their reservation time will unfortunately not be admitted, and re-entry is not permitted. Keep in mind that some programs may close early depending on on-site conditions. Due to limited capacity and high demand, we strongly encourage all aspiring attendees to sign up for their slot as soon as possible!
Discover ‘THE CITY’ Across New York
This exciting event at Grand Central Terminal is just one part of HYBE’s visionary ‘THE CITY’ project. ‘THE CITY’ is HYBE’s expanded concert experience model, designed to redefine how audiences engage with live entertainment far beyond the performance itself. ‘BTS THE CITY ARIRANG NEW YORK’ marks the fifth ‘THE CITY’ project of the ‘BTS WORLD TOUR ‘ARIRANG’’, following previous successful iterations in Seoul, Las Vegas, Busan, and London. Beyond ARMY ‘MADANG’, a variety of other thrilling programs will unfold across New York City, including a spectacular Rockefeller Center ‘Top of the Rock’ takeover, a special Big Bus Tours route, and another engaging ARMY ‘MADANG’ experience at the Korean Cultural Center New York (KCCNY). Get ready to paint the city purple!
Withmuu: A Key Partner in K-Culture
Withmuu, the official K-POP merchandise retail brand operated by COPAN GLOBAL, is a key partner in making this incredible event a reality. Cho Sung-hi and Yoon Jung-kun, co-CEOs of COPAN GLOBAL, expressed their enthusiasm: “We’re thrilled that Withmuu can share this meaningful chapter of ‘BTS THE CITY ARIRANG NEW YORK’ with fans in New York, a global cultural capital.” They added, “We’ve poured our hearts into helping every single fan create a one-of-a-kind T-Shirt and hold on to the message of ‘BTS THE CITY ARIRANG’ for years to come. Going forward, Withmuu will keep delivering special experiences that share the value of K-culture with fans around the world.”
Founded in 2004, COPAN GLOBAL has established itself as a pioneering company in K-Culture IP-based fandom business. They offer comprehensive solutions, from the planning, design, and production of iconic light sticks and official merchandise, to concert production, global distribution, and both online and offline platforms. Through extensive collaborations with global artists and worldwide product distribution, COPAN GLOBAL stands as a leader in Korea’s K-POP merchandise industry. Withmuu connects with fans globally through its prominent retail districts in Seoul (Myeongdong, Yongsan, Hongdae, Jamsil), international hubs in Tokyo, Osaka, Jakarta, and Bangkok, and its bustling online store.
Event Location and Further Details
For the exact location, remember it’s Vanderbilt Hall, Grand Central Terminal, New York, USA (89 East 42nd Street, New York, NY 10017). For reservations and any additional event information, please be sure to visit the official Weverse announcements. Don’t miss this chance to make your own BTS memories in NYC!
